With the inception of Metaverse and its associated applications, the utility of fashion goods in the form of virtual avatars has been a trendsetter and can certainly be enabled using NFTs. NFTs in fashion is a hot trend to watch out for.
By introducing NFTs as rewards for their customers, brands are providing a unique and innovative way to show appreciation for their loyalty.
First of all, marketers should not think that NFT marketing is a choice between traditional marketing and a non-standard approach. Marketers will need to move with the times and stay relevant; and find a more engaging way to communicate. NFTs do that.