First of all, marketers should not think that NFT marketing is a choice between traditional marketing and a non-standard approach. Marketers will need to move with the times and stay relevant; and find a more engaging way to communicate. NFTs do that.
An NFT marketplace is a critical component for businesses and enterprises to play in the Metaverse and monetize the long tail of digital assets.
In the simplest of terms, NFTs are crypto assets that simultaneously represent the asset and the provenance of the asset.